About

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hello.

Before we begin, I’d better introduce myself.

My name is Lucinda, a 23 year old copywriter and social media executive with a passion for film, arts & the cultural heartbeat of my city, the sparkling Sydney, Australia. 

With over 5 years experience in digital publishing and social media marketing, in 2019 I've ditched the 9-5 agency life in pursuit of my passions in editorial and freelance writing.

I’m a creative thinker, lover of big ideas and able to manage multiple tasks and projects to tight deadlines. I’m passionate about telling stories and using editorial to capture the imaginations of audiences in a world where attention is scarce, and difficult to earn.

I’d love to hear from you.